Snazzy Labs videos have been viewed more than 50 million times by people in nearly every country on Earth. The ability to disseminate information effectively and productively is an art which Snazzy Labs Media continues to master daily. Our advertising methods are effective, powerful, value-driven.
Snazzy Labs vs. Traditional Online Advertising
- Snazzy Labs video ads are much more effective than Facebook or Google Adwords ads. When was the last time you actually clicked an ad? Probably never. Our campaigns run from November 2015 thru February 2016 have an average CTR (click-through rate) of 15.8%. Google Adwords averages 1-2% and Facebook averages ~0.5%.
- Conversion rate is also extremely high. Our Amazon affiliate web panel states an extraordinarily high 17.41% conversion rate. Even the most successful Adwords campaigns seldom surpass 10%.
- The percentage of global internet users that use Adblock is steadily on the rise because most ads are annoying—especially YouTube video ads. Fun fact: 50% of viewers stop watching a video if they have to watch an ad longer than 10 seconds. People want to watch content. Not ads. Snazzy Labs product placement isn’t annoying because it doesn’t feel like an ad; it is high-quality content delivered by a creator viewers know and trust. Ad material is delivered in a unique and interesting way on Snazzy Labs that is non-intrusive (most of the audience doesn’t even realize it is a sponsored product placement). Our abandonment rate is less than 4% during a paid segment/video.
- Snazzy Labs videos are online forever. Unlike every other form of advertising that exists, ads are part of the video. Back in 2010, we put an ad in a video that has risen to over 2.8 million views. The video continues to increase in viewership even now, 5 years later.
- Snazzy Labs videos have incredibly high production value. They are produced in 4K resolution and are used by many brands to promote their product. Hiring a firm to produce a promotional video of the same caliber would cost thousands of dollars—and then your company would have the burden of trying to promote it. We do both for less.
Snazzy Labs Audience Demographics
Snazzy Labs viewers are found all around the world; however, 70% of our total views come from the United States. That said, we have hundreds of thousands of viewers located in the United Kingdom, Canada, India, Germany, Australia, Netherlands, Philippines, Indonesia, and Mexico.
Our audience is tech savvy with an interest in computers, smartphones, hi-fi audio, DIY projects and more. Our largest audience demographic is 25-34 years old. Unlike many tech channels, only 6% of all views come from minors under the age of 18—important when targeting customers who have disposable income for tech purchases.
Let’s work together
If you and your company are looking for an effective way to showcase your product to hundreds of thousands of tech-geeks, look no further. Fill out the contact form below so we can get started working out the details.