In an attempt to enter the U.S. market that’s been historically dominated by Polycom, Conftel, and Cisco, Kandao came to Snazzy Labs seeking an affluent, business-oriented audience. Our internal polling shows that over 80% of returning viewers have collegiate degrees and over 30% have six-figure salary jobs (6x national average) making Snazzy Labs viewers the perfect match.
Kandao required a fast turnaround and the timeline from first-contact to publish date was less than two weeks. We inserted a streamlined integration into a video that was already planned but we estimated to be a great fit for the integration.
Viewer retention through the integration was over 85% and tracked CTR exceeded the brand’s expectations for a channel of our smaller size.
December 11, 2021