Lutron hadn’t had much interaction with creators prior to working with Snazzy Labs. Their excellent Caseta line of smart light switches/dimmers integrates seamlessly with Apple HomeKit and there was an interest in presenting the lesser-known smart-connected Serena Shades to a larger YouTube audience—the first video of its kind.
As a Lutron-owner and fan prior to communicating with the brand, we were really excited about the integration and worked hard to ensure that despite the promotion, we were fans of the product line. The best way to show our enthusiasm was to demonstrate how quickly the lights/shades responded to HomeKit commands and how they worked locally without an internet connection ensuring long-term viability.
The video performed exceptionally well and Snazzy Labs maintains communications with Lutron for future content integrations as their lineup expands. The video view count not only met (and surpassed) expectations, but there was a correlatively high CTR/CVR as well.
April 10, 2021