SETAPP

The ask

Setapp Limited is a unique subscription-based premium app service for macOS/iOS. Setapp is a long-term sponsor (1x ad monthly) of Snazzy Labs thanks to its audience full of Mac power-users. The brand has desired ad placement on videos that are “uniquely Snazzy Labs.”

the production

We took on the task of making something entirely unique (and borderline preposterous): a comprehensive gaming video on the new M1 Pro/Max MacBook Pros. We knew this video would be viewed almost entirely by Mac nerds and the integration was tailored to more sophisticated users for improved CVR.

the results

Setapp has renewed its contract with Snazzy Labs yet again which should be proof enough that repeated advertisements on Snazzy Labs continue to maintain sufficient ROAS.